This platform found its considerable popularity by providing on what matters the most – a wide array of photo filters and editing tools that can transform any ordinary photo into eye-catching visual content. The main focus of Picsart for PC is providing users to quickly personalize photos, and with just a few clicks share them with their friends. This is also Picsart’s first acquisition since the announcement of its Series C funding and Unicorn status earlier this year.It comes with the full suite of powerful filters, image editing tools, and an easy-to-learn interface that could easily be used by both complete novices in the world of image editing, and enthusiasts who just want quick access to some of the most popular filters and photo editing tools. Last year Picsart acquired the advanced video effects company “D’efekt,” since rebranded to EFEKT. This is Picsart’s second acquisition in the video space.
“It gives us the resources to uplevel our technology, the ability to apply our collective knowledge on a global scale, and the opportunity to advance innovation in the industry as a whole.” “To be acquired by Picsart, the first Unicorn from Armenia is incredibly exciting,” said DeepCraft’s Armen Abroyan. “As we invest further into our video editing capabilities, we are confident the team will play a significant role in building the platform for the next generation of creators.” Also Read: Secrets from the Mother’s Purse: Tips from Ba No Batwo for marketing a sustainable brandĪs part of the deal, all DeepCraft employees will join Picsart, with the firm’s Co-Founder and CEO Armen Abroyan joining as Director of Engineering for the Core Engineering team, and Co-Founder and CTO Vardges Hovhannisyan as Principal Engineer. “DeepCraft is a unique team of deep technology engineers, and we’ve been working with them to build our core technologies for over a year,” said Artavazd Mehrabyan, Co-Founder and CTO at Picsart. The acquisition of DeepCraft will enable the replacement of Picsart’s existing core and AI technology with the computer vision and machine learning technology from DeepCraft to complement and assist video editing experiences. DeepCraft employees will join Picsart, the firm’s Co-Founder and CEO, Armen Abroyan will be joining as Director of Engineering for the Core Engineering team, and Co-Founder and CTO, Vardges Hovhannisyan as Principal Engineer.
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